Good Times Outside is what getting outside is all about – sharing experiences with good company.
Because if riding bikes or camping on beaches wasn’t fun, we wouldn’t do it, right? Fact is, when we talk about the good times we’ve had outside, it’s always the experiences along the way that stay with us – not the stuff we brought along.
So while we’ll always set members up with solid gear to get them out there, we’ll also pass along essential know-how and say “hey!” when we run into them at yoga.
Why? Because whether they’re camp coffee aficionados or part of a midnight run crew, we want members to do their thing and experience what matters most: Good Times Outside.
Campaign
The bilingual campaign included TSAs, digital billboards, newspaper and magazine ads, subway ads, BIXI bike ads, digital ads, a landing page, a Facebook Canvas ad, a hashtag campaign, and video ads in Union Station.
Event activations for Good Times Outside are planned for the summer of 2017 and beyond.
High-Level Objectives
– Increase and maintain awareness and familiarity in key markets
– Achieve member acquisition goals
