To promote engagement between young people and Credit Unions of BC, the Pocketbook Rehab promotion was launched where users could call their Facebook friends out on their cash issues by nominating them for a $10,000 financial intervention. Nominees were given badges that highlighted their specific cash issue (ex. “Mega Mooch”, “Spontaneous Shopper”) and through online voting, one winner was awarded $10,000 to put towards responsible stuff like investments, loan payments, and overdue bills.
