Noise developed the PlayStation Holiday Button where players could push for their chance to win a PlayStation Holiday prize pack along with instant prizes.
Facebook Share
Gamers were encouraged to share the Holiday Button with their Facebook friends for more entries into the holiday prize pack draw.
PlayStation® Canada Timeline
Word of the promotion was also spread through the PlayStation® Canada Facebook page.
eBlast
Eblasts were sent out to the PlayStation® Canada community to generate awareness of the promotion.
Results
112,000,000 button pushes
16:00 average time spent on site
11,000 Facebook shares of Playstation game titles
Awards
2013 – Gold – Canadian Marketing Association – Best Holiday Promotion
2013 – Silver – Pro Award – Best Promo Targeting a Specific Demographic
2013 – Silver – Pro Award- Best Promotion Using a Holiday Theme
