Look back and re-live those memories and get ready to make some more!
In 2021, Rocky Mountain is celebrating its 40th anniversary with the global mountain bike community. We’re taking a look back at our Canadian history, the beginning of the Freeride movement, and how innovations in our North Shore backyard have taken us to the world’s stage, while looking to the future and the excitement that it brings.
We want to give riders an opportunity to share their memories with us, while we look at some of our own historical moments and launch product that will take us into the future. We’ll create a digital brand experience that tells our history, play on nostalgia, and bring those memories of the trail rushing back.
This is a content-driven brand campaign to drive social/online engagement. Includes a bunch of contests, prize packs, internal staff celebrations, and lots of great stories.
